Tyler Hooks
Portfolio / 2026Austin, TexasCurrently at H-E-B Digital

Prototypes
that become
products

Austin, Texas

I'm Tyler Hooks, a senior design technologist at H-E-B Digital. I turn emerging technology into things people can test: prototypes that ship to hundreds of stores, AI tools that change how a design team works, and testing that fixes the prototype between research sessions. Before that, I built component libraries at Dell and Disney.

CurrentlySenior Design Technologist, H-E-B — Austin
StackTypeScript · React · Next.js · Figma · Figma Make · a11y
Prototypes that ship/AI enablement/Rapid iterative testing/Retrieval interfaces/
01 / Selected workScroll to browse
Guided Task Management System01 · Before AI

A store-partner tool prototyped from the ground up, now live in 300+ H-E-B stores.

H-E-B · Prototyping · ShippedProject →
AI Enablement02 · Enabling AI

Bringing Copilot and Gemini Enterprise to a design organization, plus the doc site and Instruction Builder that made them usable.

H-E-B · AI adoption · Internal toolsCase study →
Seamless Store Experience03 · Testing with AI

Turning scattered store tools into one app, shaped by the leaders who’d use it.

H-E-B · RITE testing · Design researchProject →
In progress
Texas WPA Narratives04 · Live demo

Cited AI search over the Texas WPA Slave Narratives from the Library of Congress.

RAG systemProject →
02 / Live demoIn progressTexas WPA narratives · Library of Congress

Ask the archive

The retrieval step is the design problem. Show what was found, how well it matched, and where it came from — before a single generated word appears.

About this project →

A side project for learning RAG end to end on Google Cloud: Vertex AI RAG Engine finds the passages, Gemini answers from only those, and a test set I'm writing keeps it honest. These narratives make a good stress test, because the transcripts spell speech phonetically, so search has to work by meaning instead of matching words.

They're first-person accounts recorded by the Federal Writers' Project in 1936–38 from formerly enslaved people in Texas, and they include painful history and period language. Every answer cites the passages it was built from and says so when they don't cover your question. Naming a narrator gets the best results.

Retrieved —
Grounded answer

Pick a question, or type your own.

03 / About

Dell. Disney.
H-E-B.

Three very different companies, one consistent job: be the person who can hold the design intent and the implementation in their head at the same time.

Read the long version
Portrait of Tyler Hooks